Director of Search Engine Optimization/Search Engine ..., Napier in Napier, Hawke's Bay

Your tasks:
- Demonstrate knowledge of third party analytics and API solutions
- Continually analyze and leverage all opportunities for growing organic and paid traffic, including an understanding of keyword research and analysis
- Keyword density analysis, optimization of site content, ad copy generation, and multi-channel modeling and attribution
- Understand campaign tagging and website code
- Buying, targeting, executing, evaluating and optimizing Paid Search, SEO, PPC, Display, Mobile, and the newest social media campaigns
Your skills:
- Expert proficiency of key SEO/SEM/PPC concepts, interfaces, and tools
- Manage and optimize the existing internet marketing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc
- Open and transparent, management philosophy
- Work with agencies to create monthly campaign performance reports with recommendations for improvement, through optimization of under-performinglistings, bidding strategies, and keyword research
- Self-motivated, entrepreneurial, outgoing
- Prepare weekly budget alignment and monthly forecasting for all channels, while leading multivariate creative testing to optimize landing pages and develop new customer experiences
- Experience in ad serving platforms
- 5 year E-commerce, SEO/SEM/PPC leadership experience necessary
- Highly analytical and skilled at data-driven decisions
- Superior attention to detail and ability to effectively multi-task
Location
Napier
jobid82282
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